Today, in hopes of self-improvement, I will be talking about one of the most important questions I honestly struggle to ask in my walk as an entrepreneur and the disregard of this question actively costs me sales. I was familiarized with this question many months ago by one of my awesome adviser/mentors, the question is simply, “How are you going to get them to part with their hard earned cash?”. I feel this is one of the cornerstone questions as a businessperson, and unfortunately for me I don’t think I have really told my audience why they should. Though I have built a nice infrastructure I have proven that people don’t fully care about what their money (once in my hands) will do, but rather they urgently need to know what value my product (once in their hands) can create for them.
being this is a recent revelation I can’t offer much in the way of what has worked well to overcome this question, though I soon plan to update you on my successes/failures. I also hope that if you are in the same position as me you will consider, above all other questions, this “How are YOU going to get THEM to part with THEIR hard earned cash”. I know from this point on I am going to start to answer this simple yet challenging question.