So I have already written about why I chose paracord for my bracelets, but I never really elaborated on why I chose making paracord bracelets.
So the first and probably most important part was cost of launch, unlike my parka business, I actually had enough money to buy a reasonable amount of supplies, licenses, and all the other startup costs. This was very important because due to my age I could not take out loans, or do crowd-funding.
The second reason was that it allowed me to put my core elements such as faith, philanthropy, and adventure into my business, which is very important to me because it allows me to make the company personal, and I can relate to my customers.
Thirdly, it allowed me to provide a not just a practically useful, but also meaningful product to my customers. Helping them to truly start on a mission to accomplish their goals, pursue their dreams, live sanctified, and hey, if they were ever in a pinch they could disassemble the bracelets and use them for many ailments.
Lastly, and very importantly, though this is just a paracord business, opening SWC allowed me to do what I really love and am called to do, open/run companies, which before now I never understood how much fun that idea would really be. Though in my opinion this is the essential part to starting not just this company but any!
Thank you for reading and I hope I was able to help you answer why I opened a paracord gear business, and help you answer why you want to start your business. Here’s my newsletter!