The Sanctified Story, This story really began in about 2011, though it would be 5 years until I opened SWC, this was when I got my gear (a SOG Seal Pup Elite and a Camelbak Blowfish) from this point on I got a lot more outdoor gear and began to heavily research outdoor gear to find the best gear I could get, time went on and I had began to build my own opinions on gear. So in 2013 I started my YouTube channel, which led me to getting even more knives, backpacks, guns, and other outdoors gear. Though it was at this time I began to realize there wasn't really that much innovation going on in the paracord world, people were making very basic designed "survival straps" and charging +$20 for these pieces.
So after seeing this, and being unimpressed, I started learning how to make more complicated designs just for my personal use, and so I could stand out with my amazing designed bracelets. Then, rather surprisingly, people started stopping me as I would walk around and ask me about these designs and where they could get them. After selling a "few" I decided it might be a fun way to learn about running a business.
This was when I started SWC, I had three primary objectives. First, to create a company that promotes a sanctified life, Secondly to be the most innovative paracord business out there, all the while, making affordable high quality products. I also wanted to create a community of where SWC customers can connect and share their experiences.
To the first point, I so believe the Lord has led me to create this business, that's I wanted to serve him with this business. This is why I wanted to spread the sanctified mission statement, and to make sure no one could doubt this company is led by the Lord, I made the first word in my business's name, Sanctified (which means to be set aside as special or most holy).
Now onto the second part. As I began to make a whole bunch of awesome designs for bracelets, I began to notice there really wasn't a good way to ensure a great fit using the conventional paracord buckles, or clasps out there. So I went back to the basics and started converting my designs to knot and loop, this not only made them more affordable, but the way I made them, the end user can adjust them. Another thing I noticed, was that nobody was doing anything but bracelets with paracord, that was when I decided to think outside the box and make the Sanctified Adventure Tool or a modern paracord take on the age old pace beads. I also decided to blend paracord with kydex to make some really useful phone cases. After that I returned to the classic paracord bracelet, but found a way to make it amazingly more useful than most other paracord survival straps, by affixing a beefy ferrocerium rod inline with the bracelet so you could strike it while wear the bracelet.
Thirdly, I wanted to create a sanctified community, one where customers could share photos of where they are going, and what they are doing. Giving them a chance to connect and celebrate this awesome and righteous lifestyle!
So now you can see, the three primary philosophies that make SWC what it is, from sanctification, innovation, to communication. I hope this has been informative and helpful, I also want to extend the offer for you to join the sanctified family, either by joining the newsletter or, picking up a product yourself!
Here are some of my favorite verses.
Psalms 18: 32-34
James 1: 2